Wā Collective
To give tertiary students access to free or subsided menstrual products on campus.
3/5/2017 0 Comments Wā Collective Launches!Wā Collective officially launched their service on Tuesday via a trial selling 100 menstrual cups. Going ahead with their plans to offer menstrual cups at the subsidised price of $12.50 to both Massey and Victoria University, the response has been 100% positive with orders flowing in.
The team say they are being careful to brand themselves correctly as they want to break down the taboo of menstruation as well as provide an answer to students struggling to afford menstrual products. They have done this by making sure all their copy is gender inclusive, not at all specifying that this service is just for woman, but a service for all students who menstruate. They have also been careful with where certain posters are placed. Both Olie and Marie agreed that some may add to the taboo if they were out in an open area, but the posters still had an important message so they were strategically placed in women's bathrooms to capture that audience segment. One of the challenges with this trial is that it does deal with money. The team have set up their own bank account to collect and track the payments of students, with a thorough admin and recording system, they hope to have no hiccups. They've also go a team of Massey Students invested in the initiative, helping out by doing the admin for the trail and also helping to steer Wā Collective in the right direction. This also means that the team will be getting into the nitty gritty details of becoming a business, probably a non-profit. Whats working well for Wā Collective? Brand - Wā Collective has a strong and consistent brand across all their social media and communication channels. Planning - the trial was thoroughly planned out by mapping out all the touch points Wā Collective would need with a student. This included initial advertising right through to providing support in Wā Collective Community. Sponsorship - even though they would tell you that this was a serendipitous moment in Wā Collective, it was also key to them getting this far. Asking for help or sponsorship to be able to provide a service was well played. So what's after the trial for Wā Collective? Soon Wā Collective might leave the nest and start operating as a seperate identity to Campus Co-Lab. They are planning to go national by creating a business model which will allow them to sell menstrual cups to tertiary students all over New Zealand. They are also in the midst of planning a pop-up stall on the Massey Wellington Campus following Menstrual Hygiene Day (28 May), to help create awareness of menstruation, Wā Collective and to breaking down the taboo. As of today they have already sold over 20 cups.
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Wā Collective has been creating and planning for their launch of the Wā Collective selling menstrual cups at $12.50. They have locked in the date 2nd May, week 8 of semester to start taking orders. They have 100 cups to sell and distribute to the students of both Massey's Wellington campus and Victoria University. Posters will be going up around the Massey campus to advertise the availability of the cups, alongside Facebook & Instagram posts.
Bloody great progress guys! 23/3/2017 0 Comments Wā's first trial being plannedWā has made exciting process in the last few weeks. They are currently talking with My Cup, a menstrual cup distributor among many other things, to sponsor a trial to sell subsided menstrual cups for both Massey and Victoria University students at $12.50 (RRP $25). This trial will help Wā learn how viable their idea is in New Zealand and will begin to widen discussions around the price of menstrual products. Details are yet to be confirmed, but hopefully in the next month we will see the trial being rolled out and menstrual cups available to purchase. Along with this trial Wā has also created branding for themselves and have launched their Facebook.
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About the projectWā Collective's Mission Statement
To give tertiary students access to free or subsided menstrual products on campus. The subsided menstrual products purchased from Wā are sponsored by sustainable and ethical New Zealand companies. Even better, these companies are already supporting menstruating humans in need in the wider community. As a non-profit, all profits made by Wā go right back into purchasing more stock, providing education and supporting students in extreme hardship.
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